Before you launch yourself to share in any social network, breathe and think: what do I want to be in?
When it comes time to prepare your marketing plan for events on social networks, the fundamental step is to choose which social network you will be on .
The 4 best social networks for event marketing
How can you know which are the best social platforms to develop your marketing strategy ? The key to choosing a social network or another is to know where potential attendees of your event expect.
To know the profile of your targeted market, use the information that you get through surveys or raffles (you need your consent) and do not forget to check your results reports to see where the visitors traffic comes from your website. These are some points where you can find the best persona of your targeted market. However, there are multiple ways to gather a more detail information, which can make your intel worth.
Once you have this information, check it with the details that we give you below about the different social networks and choose where you will develop your marketing strategy.
Should we start?
Instagram is the ideal social network to share photogenic events . According to Statista , this social network has reached 1,000 million active users every month worldwide . If you are on Instagram you can reach potential attendees of all kinds of events: art festivals, elegant food and wine events, dance shows … whatever you want!
According to the annual report of social networks prepared by Social Sprout, Instagram is one of the social networks in which you must undoubtedly be, for these reasons:
- It is the social network with the highest growth in recent years, especially in 2019.
- It is one of the most valued social networks along with Spotify, YouTube and Whatsapp.
- If you want to set up an influencers marketing strategy , you should be on Instagram. 72% of users of the social network follow influencers, especially women of the millenial generation.
- 94% of the top companies in the world have a profile on Instagram.
Another reason why Instagram is the fashion social network, is because of the stories . This Instagram option allows you to upload videos, photos, surveys … to your profile temporarily (it disappears at 24 hours) or make live videos to interact with your followers.
If your Instagram account has a company profile and more than 10,000 followers, you can include in the stories a link that redirects the user to the web you want.
With more than 2 billion active users in the world every month , Facebook is the second most popular social network in the world, particularly in Indonesia. Though it has suffered a decrease in the number of users, but it is still the most visited social network. Users of all ages, genres and income levels navigate here.
One of the problems with Facebook is that the news bulletin board is usually very saturated with the information of all your contacts and pages. Under these circumstances, paid ads are the most reliable response for your content to reach users.
If you create your event on Facebook, you can link it to your Instagram account and spread the event to more people from this social network. Seize it!
With 330 million active users per month around the world , Twitter is ideal to reach a young and tech-savvy audience .
The type of publications that predominates in this social network are current issues . There is no daily controversy that does not pass through Twitter. Although Twitter is the social network that has the highest abandonment rate, if you get your event to generate conversation among users, you can turn it viral.
A tweet reaches its maximum reach 18 minutes after publishing it and then it is quite difficult to create up to 280 characters tweet to go other tweets that you will have to compete to go viral.
On Twitter, a suitable hashtag can become your best friend . Do you know what Trending Topic is? It is the theme of the moment, the trend that everyone talks about in this social network and of course, where you want to go with your event.
With 250 million active users per month (40% of them use the platform every day), LinkedIn is a social network with no competition in its sector. It is a social platform to create professional connections. This social network is perfect to attract potential attendees to courses, conferences or educational and professional events.
The key in LinkedIn is to share content and events that add value to the professional profiles of users. The research carried out in this social network shows that publications have a better response when they are around 25 words in length and are published during working hours from Tuesday to Thursday .
Once you have chosen your social network, do not forget to adapt the length and tone of the messages:
- Facebook: Close and emotional tone
- Instagram: Personal, close and emotional tone
- Twitter: Informal and informative tone
- Linkedln: Close and professional tone
You can get the help you need to reach the right audience for your events from Satu Matahari as well. By providing professional help to buildb your online presence, you can find your audience in a well-mannered way, with the most efficient time and budget.
Get in touch with one of our friendly staff and we will tailor the finest strategy to activate your brand online. Our team of experts will ensure to deliver the best result that suits your needs. You can reach us by send us a message through our Contact Us page and tell us your problem so that we can provide the right help for your event. Discover the essential marketing guide for events and gather all the information you need to spread the word about your event and let everyone know what is lost if they do not buy your ticket. Prepared? Start now!